Ever because the news hit that Facebook gets more traffic than Google, the controversy has been raging about whether SOCIAL MEDIA is more effective than SEO (SEO). It's not surprising to get that there are fervent believers in each camp -- the web is full of opinionated blogs supporting each side. But what most of those blogs posts miss is that comparing Facebook with Google is similar to comparing apples and oranges.

Yes, they're both web giants. But at this point in web history, people use Facebook and Google differently. Facebook may be the web's largest social media experience. People use it to communicate with family and friends and post pictures of their recent vacations.

Google may be the web's largest information search engine. People utilize it to get information to compare everything from cell phones to solar panels to legal services, and then buy them online.

From a marketing standpoint, although Facebook is now bigger than Google regarding shear numbers of users, they're looking to build relationships friends. In terms of the sales cycle, investing in a product or service isn't on their minds when they log in.

However, Google searchers tend to be actively looking for information regarding products and services -- and for reasons to get them. So for marketing purposes, the standard of traffic is higher on Google.

But does which means that businesses should only use Search Engine Optimization (SEO) and forget about Social Media? Not at all. A far greater approach is to use them both, because they're both evolving. The challenge is to stay on top of their changes and adapt marketing strategies accordingly.

Keep in local SEO that all of the social media sites have their very own search functions, which means each has its own internal search engine. And which site may be the web's largest search engine, and taught us all about optimizing for them? That is right - Google.

Search Engine Optimization (SEO) is no longer limited to the relationship between a company's main website and Google. It's about optimizing everyplace a small business has a presence online -- and having a presence as much places as possible. So rather than killing off Search Engine Optimization (SEO), Social Media has expanded it. Digital Marketing , page or video on a social media site should be optimized.

The best strategy is by using Social Media SEO to dominate the search results (SERPs). For instance, social media sites of most kinds are now showing up on the first page of Google's search results - and not just Facebook pages. Nowadays there are LinkedIn profiles, Flickr photos, Twitter tweets and YouTube videos sharing Google's first page with traditional websites.

A business that has a presence on each of those sites has the potential for showing up multiple times. Meanwhile, optimizing a company's main website continues to be important. It will still arrive in the SERPs, also it can work as a hub for several of the social media pages and profiles.

The main concept to understand here is that SOCIAL MEDIA MARKETING has changed the web marketing landscape it has made SEARCH ENGINE OPTIMISATION (SEO) even more important.