Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to make that happen elusive #1 spot in the search engine result pages (SERPs). SEARCH ENGINE OPTIMISATION (SEO) plays a vital role in ensuring that your organization gets the best possible search engine ranking, that may lead to increased sales for your online company.

What is SEO (SEO)?

Search engine optimization may be the process of modifying website content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), plus the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet general market trends estimates that between 70% and 90% of online shoppers use search engines to find a specific service or product. Let's examine factors that influence sales to see how effective search engine optimization can enhance your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the quantity of web site traffic:

* The average ticket is the amount of money spent by way of a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands), while bookstores have low average tickets (tens of dollars).

* Web visitors is measured by the number of site visitors, typically expressed as the number of page views per month.

* Conversion rate is the number of sales divided by the number of page views monthly, expressed as a percentage.

Let's look at an example. THE BEST Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views monthly). Achieving a higher search engine rank increase the amount of page views, and for that reason increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double aswell (to $5,000).

Keep in mind that a high search engine rank will create a measurable increase in traffic only when there is significant marketplace fascination with taupe widgets and your site appears in the initial thirty search engine results.

However, Best SEO is not going to produce measurable results when there is very little demand for taupe widgets. The #1 spot in search engine result pages isn't particularly impressive if only two different people search for "taupe widgets" every month.Role of Keywords browsing Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to find out whether a specific page is pertinent for a particular search word or phrase. Thus, effective keyword selection is among the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to boost search engine rank would be to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively popular and a comparatively low supply. It is a lot more difficult to improve the search engine position of a page on a higher supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. local SEO in serach engines for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly find that you don't sell any navy widgets, and promptly go elsewhere. In place, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The next step is using them in the body, title, headings, and meta-tags of a page.

Are the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly in to the surrounding text. Se's use several ways to detect excessive keyword density, or way too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A full page has too many keywords if they interfere with the overall flow of the written text on a page and appearance to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already children name, your company's name isn't a descriptive title. Most search engines use the title tag as the first type of your listing in the search engine result pages. Strive to make your title tag say "click me" to a potential customer. "Superior taupe widgets - 50% off each day" is an excellent page title, while "Ultimate Taupe Widgets, Inc." is not.

Incorporate keywords in to the headings on the page, in addition to into emphasized sections (bold or large text). Despite the fact that search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of one's page, and the keywords meta-tag should include a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization can be an important first rung on the ladder in creating an optimized, well-positioned web site.