When it involves search engine optimization strategy, there are basically two camps - those that view search engines as adversaries to be conquered no matter what and the ones who regard search engines as partners within their online marketing efforts. local SEO -time readers of my articles probably curently have a good idea of which camp I belong to; however, I believe both approaches can be effective optimization methods.

Adversarial Optimization Methods

Service providers who've this "adversarial" philosophy will tell their prospects that the formulation of a search engine optimization strategy is much like a high-stakes game of chess. It's an "us vs. them," "winner-take-all," and "every man for himself" mentality. It is also rooted largely in technology - under this philosophy, success is defined as unraveling the latest search engine algorithm to get new optimization methods and exploiting its technical aspects for immediate benefit.

The underlying premise of the search engine optimization strategy is that you must use optimization methods that trick the search engines into showing an internet site predominantly in the results because the site isn't currently offering attributes that the search engines consider valuable. The primary benefits of this approach are that it generally does not require much work on the part of the client and that results can be realized quicker. These qualities both stem from the truth that there isn't a large amount of additional content needed, nor is there many wholesale changes to create to the website when working with such optimization methods.

While this isn't the methodology that I would recommend, it is a valid - albeit potentially volatile - search engine optimization strategy.

Partnership Optimization Methods

Those that view search engines as partners employ a different search engine optimization strategy. These service providers embrace the idea that the attributes and optimization methods that provide a website high rankings in search engines are, more often than not, the same ones that make the site more valuable to guests and potential customers.

This theory makes sense. Every search engine needs to return results that their users find to function as most relevant and useful. If search engine R&D people operated in vacuum pressure, they might probably find their market share rapidly diminished while they lamented about how exactly "people are stupid". Which means that each of the major search engines spend endless research dollars to find out exactly what it is that search engine users find valuable, and each includes a high stake in the outcomes of the research. No search engine marketing or web site design firm has the resources or motivation to conduct studies of this magnitude. It really is, therefore, highly advantageous to use the findings of the studies, deduced from common algorithm traits of multiple search engines, to improve your search engine optimization strategy and website.

local SEO hear from companies that are puzzled as to why their expensive, cutting-edge website is perpetually outranked by a site of perceived inferior quality - "our website is preferable to theirs" or "we are a much bigger company" are normal remarks. Beauty is, as always, in the attention of the beholder. The sites that consistently rank highly are almost always using optimization methods offering something of value to people who entered the search query. Se's care as much about the size of a company or how much it spent on its website about around they care about what you had for breakfast today (I had blueberry muffins, but Google hasn't called to ask).

The advantages to the "partnership" search engine optimization strategy are numerous. Instead of chase the ever-changing technical attributes that can get you short-term results, you instead use optimization methods that leverage your company's knowledge of your industry to create something useful for the searcher. It is possible to improve your website and provide the information and products that prospects are seeking, even if those prospects come in the earliest stages of the buying cycle. Generally, you will not need to watch your rankings swing wildly based on new spam filters and algorithm shifts, and thus will enjoy a higher degree of predictability with regards to your website (although with search engines, there are never any guarantees). Because Digital Marketing forced to re-address your site's search engine optimization methods, you should have more time to spotlight other online marketing areas that require attention, such as the website's conversion rate, an e-newsletter, or online PR.

Conclusion

It's a fact that websites rise and fall in the rankings all the time. Really the only constant is that the websites of TRUE value, the ones that offer something relevant and vital that you the searcher, are usually always near the top - even after the latest algorithm shift has sent the "adversarial" crowd right into a frenzy of activity as they try to reformulate their search engine optimization strategy.

While it may take a little extra effort, I love to think of the partnership with search engines as a "partnership" in a genuine sense. We use optimization methods that apply the attributes search engines have deemed to be valuable to an internet site, which improves both website and the website's search engine rankings. The search engines, subsequently, send highly-targeted visitors who've shown an interest in your industry, products, or services. Sure, it may look that we get more out of your deal, but the engines don't complain. They haven't even acknowledged our partnership.