We all know today's consumer is entirely different. The digital revolution forever changed consumers and how we market in their mind. The Marketing plan you'd in place years ago won't cut it in today's digital world.

Social consumers, content marketing, organic SEO, trending, SoLoMo...so many buzzwords so little time. If you are seeking to launch an effective digital marketing program, you must know your stuff. If you are a tad overwhelmed, here are 8 key components to work with you in developing an effective digital marketing strategy.

Web Design We've all handled website frustration. A poorly designed website can do nothing for customer loyalty. A smartly designed, user friendly website is the foundation of one's digital marke strategy. In today's fast paced society you will need a well thought out, easy to navigate website that enables your customers to spend time shopping rather than navigating.

Customers are Key Do you know your customer and his / her wants and needs? Make sure your digital marketing strategy focuses on your customer. Your content ought to be valuable to her or him. Use social media platforms to engage your customers with components of value (coupons, rewards, prizes). Engage your visitors by asking questions and providing your visitors the opportunity to provide feedback.

Mobile Marketing Do not forget to take your strategies mobile too. According to Microsoft Tag, mobile internet usage should overtake desktop usage by 2014. Ebay did $5 billion in Mobile sales in 2011 and is forecasting $10 billion for 2012 With this in mind, your digital marketing strategy should include development of a user-friendly mobile site and marketing tactics to target your audience.

SEO In the current fast and furious world, you will need brand visibility as part of your. To get to Rank Renegade of the search engine results page, or SERP, you will need an effective SEO strategy. Keyword research is the first step.

When you have identified your industry specific keywords, utilize them wisely throughout your website and on social media marketing platforms. This can direct traffic to your site and and promote your company's rise in the SERPs.

5. Content Marketing Your content should be not only valuable, but additionally fresh and new. Make sure you are blogging frequently and adding links, videos, infographics and industry related topics to your site. Be sure to distribute these links across various social media marketing platforms to help direct traffic to your site.

6. Social Media Marketing Launch a highly effective social media marketing campaign. Facebook, Twitter, Google+, LinkedIn are all platforms your company should be seen on. Draw fans and followers by offering contests, discounts and giveaways. Always provide links to your content to increase website traffic. Facebook Marketing, YouTube TrueView InStream Ads are 2 great social media marketing tools to research.

7. Email Marketing If you haven't already, develop and utilize a contact marke list. You can build your list from people you know, current and past customers and of course, subscribers. Entice subscribers with deals, incentives, announcements and giveaways. The more valuable information you distribute to your email list, the more traffic your site will receive.

8. Online Retail Sites Marketing your products on retail sites such as for example GoogleProductSearch, Ebay, and Amazon will provide you with an enormous boost in brand awareness. These sites are well respected and cater to buyers so it makes sense to partner with them.

For example, Amazon Advantage permits you to sell your products through the internet-dominant Amazon name on a consignment basis. The Advantage is clear: Marketing your products via a platform that is trusted and used by those who are likely to buy.

Things are rapidly changing in today's digital world. Be sure to stay on top of the ever-evolving digital marketing game by incorporating these 8 key components into your digital plan strategy. If you need to some guidance Atlanta internet marketing company and we can develop a digital marketing strategy that keeps you current.